1 Challenge, 4 Directions: A tool for innovative brainstorming

We write our problem on a blank piece of paper and stare. We know we should be mapping out solutions, but where to begin? What direction to take? Does this sound familiar? It’s no wonder we get stuck coming up with the same ideas and opportunities over and over again. When we look at the [...]

Different questions get you different answers

Stuck? Banging your head against the wall coming up with the same answers to the same questions? I’ve been doing market research for over 17 years and one of the things we always talk about before going into focus groups or interviews with customers and consumers is how important asking the rights will be to [...]

Connect the dots for new ideas

“If the only tool you have is a hammer, you tend to see every problem as a nail. “ – Abraham Maslow Materials: At least 50 blank index cards A range of images cut out or printed Pen Objective of game: Come up with new ideas Solve a challenge On the first index card write [...]

At The Intersection of Random Ideas Are Found

Truly innovative thinking often occurs at the intersection of the seemingly unrelated. Either by accident or by revelation, a product is born. In our day to day lives, we get stuck looking at the same information through the same lens. Sometimes, in order to get to the innovative we need to throw in some random [...]

Want To Be Innovative? Look To The Stars

Like me, my father is a serial idea tinkerer. He can’t help but constantly come up with new ideas and I must admit, and I’m not saying this just because he is my father, most of his ideas are pretty amazing. In fact, in the 80s, he came up with the Yo-ball (yo yo that [...]

Kids Can Spice Up The Kitchen Too

It’s true, everyone congregates in the kitchen. It’s especially true when you are trying to get dinner on the table. The question I’m always asking myself is, “how do I put my kids to good use?” Let’s be honest, what I’m really wondering is how do I distract my kids while my amazing chicken pesto [...]

Postcards From A Traveling Mommy

Traveling is no fun! Between the long security lines, cramped planes and nights in random hotels it can really wear you down. Isn’t the best part of travel getting back home? While you may think that traveling to a convention center in Denver to only see the room service guy and the floor of the [...]

Tamara Gets A Green Thumb

The idea of urban gardening seems to generate big buzz these days. Harvest your own land, plant your food and eat the fruits of your labor. I live in Denver, Colorado where finding ways to live “green” has significant badge value and bragging rights. I recycle, buy products that have minimal packaging and try to [...]

The Magazine Rack Can Boost Innovative Thinking: Right Brain Exercises

There is this great book called the Midici effect. It talks about how great innovation is creating through the intersection of knowledge. Knowledge of varying pieces of information that are seemingly desperate until someone, in their brain, puts them together. For example, great green architecture can actually be the marrying of knowledge of steel structure [...]